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From Fear to Preparedness: Embracing the Normalcy of Recessions
If you visited the Dairy Queen restaurant in Fargo, North Dakota to see the world’s largest Dilly Bar in July, you would be welcomed by...

Jeff Bernier
May 17, 20238 min read
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The Evolution of Behavioral Finance: Why Successful Investing is About More Than Just the Math
When I was a finance major at the University of Georgia, I studied the Capital Asset Pricing Model (“CAPM”). Early in my career I was...

Jeff Bernier
May 8, 20234 min read
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Trusting Your Gut: 5 Questions to Ask When Choosing a Financial Advisor
No matter how perfect an advisor’s background, skills, and ethics may be, it’s important to trust your gut when it comes to your personal...

Jeff Bernier
Apr 23, 20231 min read
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Three Lessons for New Year Goal Planning
If you visited the gym this week, you may have noticed larger crowds than normal. Yes, it’s new year’s resolution season! The turning of...

Jeff Bernier
Jan 10, 20234 min read
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Financial Peace and Meaning in Tandem
Have you been working diligently in your profession and “counting the days” until you no longer trade your efforts for a paycheck? Have...

Jeff Bernier
Oct 15, 20222 min read
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